Successes
The successes I’ve had include helping:
a big tech company increase conversion by 25%
a pension company double the conversion of new personal pension applications
a pension company to increase inward pension transfers
a financial services company to pivot the offering of a new tech product
a small SaaS company to increase the conversion of trial to paid accounts
a software comparison site to improve several key metrics
ecommerce companies to improve their conversions
These are all things I had a direct influence in. They weren’t just things that happened while I was around.
I’ve also advised companies on the restructure of their UX teams, mentored UX researchers and set up the key components of their UX research practices.