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About me

I've been specialising in User-Centred-Design for over 15 years, having helped organisations of all sizes and types to better understand their users and customers.


I most enjoy working with small teams who can't afford the luxury of having a project fail or to be prioritising the wrong work.

I've helped a number of start-ups and scale-ups over the years. Most notably, I began working with Skyscanner in 2009. In 2013 I joined the company full-time until 2019 when I left to work as a freelance consultant again.

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I've seen how design evolved in the organisation and want to put that experience to good use for start-ups and scale-ups hoping to achieve similar success.