About me

I'm a freelance UX consultant with 17 years of experience in the field. I have worked in-house and consultancy-side in a very broad range of industries.

UX research with a difference

You could best describe me as a UX researcher, but I work a bit differently from many other researchers I have come across.


I'm experienced in running lots of different types of research, but I do so to make recommendations. While other researchers might take a more passive role, I will be more active in making recommendations and providing advice. 

I also provide design advice based on the experience of having watched people try to use websites, apps and software for so many years. Many, but not all, designers and product managers find this advice very useful.


As a consultant I worked with organisations from large organisations, like the BBC, through to early-stage startups.


I worked with Skyscanner from 2010 on a freelance and then permanent basis for 8 years. I scaled user research there before returning to independent consultancy in 2019.

My focus on practice

I have always enjoyed the practice of helping product teams a lot more than the operational aspects of research in large organisations. By keeping my hand in the front line, my experience has remained relevant all this time.


I'm based near Edinburgh in Scotland. But have been​ working with teams remotely for many years, including lots of remote user research. While most of my clients are based in Scotland, I do work for clients elsewhere in Europe as well.

Writing on UX and product

My thoughts on UX research, design and product management can be found on my Medium page where I write fairly regularly.

Some past talks