About me


I'm a freelance UX consultant with 17 years of experience in a very broad range of industries.

User behaviour 

I specialise in understanding user needs and behaviour then advising teams on the implications of what we find. These implications are not always immediately evident to teams, when they are so focused on the things they are working on. 

I use a range of sources to find the data the team needs. I use qualitative UX research techniques, but also​ go looking for good evidence wherever it can be found.

Product advice

I work with product teams to reduce the risk of them spending time on work which has little impact. I help product managers spot the assumptions they are blind to. I help them interpret the data they have on their users or look for the evidence they don't have but need.

Design advice

I also provide feedback to designers of all experience levels on their work.

My years of experience observing user behaviour allows me to make useful observations about a designer's work which they often haven't considered.

This advice centres on elements of the designs which might cause problems for users, rather my view on their craft.

Startups to large organisations

As a consultant I have worked with large organisations, like the BBC, through to early-stage startups.


I led UX research for Skyscanner from 2010 on a freelance and permanent basis, from a small start-up to a globally successful company. I left Skyscanner in early 2019.


While most of my clients are based in Scotland, I also work for clients elsewhere in Europe. I have years of experience with remote user research.

Don't take my word for it

Read the testimonies people have kindly written for me.

Some past talks

  • LinkedIn
  • YouTube
  • Twitter

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